Currently, Cecilia is the Director of the Business Undergraduate and Associate Professor at ITAM.  Cecilia completed her undergraduate degree in Actuarial Sciences and MBA at ITAM. Subsequently, she completed her doctoral studies in Business Administration at Florida International University.

Juan José Fernández-Durán holds a BSc in Actuarial Science from ITAM, a PhD in Statistics and Operational Research from the University of Essex and completed the Postdoctoral Bridge to Business (Marketing) in the Freeman School of Business of the University of Tulane.

Carlos Arturo Serna Garcini is a part time professor at ITAM's School of Business. Carlos areas of interest are in the interplay of organizational behavior, marketing and statistics.

 

Dr. Garcini’s interests rely on gaining critical insights from human behavior in order to better understand and improve the internal management of organizations as well as their business performance. He specializes in innovative and creative industries and in contexts of rapid organizational change; he is a strong advocate for using data to improve business decisions.

Francisco got his Ph.D. in economics from Georgetown University in 2020 and is currently an assistant professor at ITAM, where he teaches Business Strategy. His research focuses on competition and regulation, with a particular focus on the interaction between market structure, product variety, and price competition. Additionally, he is interested in using econometric and computational tools to inform private decision making.